Kool

Kool Cigarettes

KOOL, a menthol brand of cigarettes, was launched into the market in 1933. The brand is made by the R. J. Reynolds Tobacco Company with many Kool versions such as Kool Filter Kings (Full Flavor) (Kings), Kool Blue (Milds) and Kool XL (Wides) Blue (Milds).

Kool cigarette promotional strategy began with the figure of "Willie" the penguin that was depicted as several different professions, among which were a doctor, a soldier and a chef. However, in the early 1960s, the picture of the cartoon penguin was no longer needed, and Kool instead began marketing their cigarettes by linking the freshly cool taste of menthol to cool outdoor scenes portraying water or snow. Kool involved many prominent people in its advertizing campaigns. Former Kool Models include Steve Tyler.

These cigarettes were created mainly for an ordinary, busy man. Initially, they were marketed unfiltered with different sizes and strengths. But later the company introduced 85mm filter to their cigarettes and also made a king-sized variety that was added to the line-up of products. Filtered cigarettes got a lot of attention in the 1960 so the sales for filtered cigarettes were up at the time when KOOL used opportunity of offering various sorts of cigarettes. Since the 1960 these cigarettes were released in mild, milder menthol aroma, 100 mm long as well as its lighter version that had a small amount of tar.

The cigarettes attracted many smokers after it was brought to attention that the famous singer Nat King Cole was a really big admirer of KOOL cigarettes and was known to smoke them on a regular base (3 packs of cigarettes per day). The singer regarded the chain-smoking as the opportunity to receive enriched sound of voice that he had. However, the fact that makes these cigarettes so great is the unique menthol taste that they have which is unlike the taste that other similar menthol flavored cigarettes have. It is merely satisfying to smoke a cigarette from this brand. If you still haven't had the right moment to do so it is for sure you'll be in for one hell of a surprise regarding how awesome these cigarettes taste and the fact that they are by no means expensive.